Interaction Design (Chapter 5)


This articles talks about my reflections on ‘Interaction Design (Chapter 5): Emotional interaction’ by Jenny Preece, Helen Sharp, Yvonne Rogers. The reading makes a very important point about the importance of emotions in design. Harnessing the power of behavior and emotions to design user-centered products not only increases user’s productivity but also immerses him in an engaging experience. The chapter also describes how interfaces can establish a bond between the user and the product when behaviors are handled well, but can also give frustrations to the user if completely neglected.

Until now, technology has always been seen as a tool to enhance humans lives. But, in recent times when technology is becoming an integral part of humans lives, it can not be merely regarded as a problem solving tool. The gap between humans and machines is decreasing gradually day by day and if machines are not designed for humans, the combination is going to render disastrous effects on the society. Agreeing with the authors’ thoughts on emotional and persuasive design, I believe it’s crucially important to consider human behavior while designing a system. The consequences of non user centered design can be disastrous ranging from routine user interface frustrations to air crashes due to bad designs; from messed up banking software’s frustrations to the road accidents caused due to bad dashboard design. To avoid such repercussions and to keep your user happy and productive, considering user behavioral traits, preferences, emotional quotient and goals is extremely crucial. I think the article was very informative in explaining the reasons behind bad designs and how to go about fixing the experience.


Thanks for stopping by and reading! 🙂