Universal Principles of Design


This articles talks about my reflections on ‘Universal Principles of Design’ by Lidwell, Holden and Butler. The authors have illustrated manifold design principles which when adhered to can created usable and beautiful designs. They also provide visual representation of every principle which makes it easier for the reader to understand the concept. The well documented article will definitely serve as a guide and a quick reference book for designers.

I thoroughly enjoyed the reading; the visual aids the authors used for explaining the principles made it easier to understand and retain the concepts. For instance, the principle Form follows Function I thought was relatively difficult to visualize and comprehend but the example of the clock served as a very helpful visualization aid. The central idea of the principle- purity of function with less ornamentation leads to a better design, was made clear by the simple design of the clock and the function it clearly expresses. Although I knew few principles like Consistency, which is an excellent means to reinforce brands in people’s minds, and Highlighting, which marks the important points in a text to gain attention of the reader, I didn’t know the importance of concepts like Closure and von Restorff Effect. Closure, the holistic perception of set of elements, and von Restorff Effect, the better retention of strikingly different things than ordinary things, made me ponder over the subtlety associated with these principles. I’m convinced that design is not only interactions and aesthetics but also the spectrum of emotions which create a bonding between the user and the product.


Thanks for stopping by and reading! 🙂